A Deductive Study Describing Positive Effects of Online Reviews
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There are several articles and studies describing how internet users are rating doctors or other experiences of their lifes.
Reviews from 50 hotels have been catalogued. Each hotel had 15-25 rooms and approx 3000 rooms sold per year.
Outcomes suggest that an active engagement of the hotel increases the overall rank and therefore Tripadvisor leverages hotels authority.
Same conclusions can be achieved with doctor reviews on DrSocial.