FormTitan, a Form Building service, focusing on conversion rate optimization (CRO) was launched last Monday by FormLogic Ltd. a privately held company.
Form Builders have been around for a while. The FormTitan team realized that people need more than a tool to build good looking forms, they want to improve conversion rates. So they built an engine that goes over every newly created form, analyzes it, and provides you with suggestions for changes which would improve conversion rates.
But it does not stop there. If your form has open-ended text fields, FormTitan can employ Sentiment Analysis algorithms to analyze your data. So, for example, it can highlight customers at risk and even use its built-in conditional logic to notify those in charge of customer retention or show a predefined message to such users.
Sentiment Analysis is only one of many optimization features presented by FormTitan. Built-in chat, A/B split testing, heat maps and payment integrations are some of the other features included with this new service.
FormTitan launches the first Form Builder employing sentiment analysis for understanding textual responses
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