The photos we use as guidance for online purchases, dating and everything in-between are
At The Anti-Photoshop, we believe the end user should know the truth about the photos they are viewing.
Example: When purchasing a hotel room online it is unfair to Photoshop the room photos to look more appealing to buyers. The end result will be a dissatisfaction with one’s stay and unattainable expectations.
Target Market:
Our market is interested in revealing the truth about online photos worldwide. Our tool can be used amongst any of the following markets, business and consumer:
- Online Daters
- E-commerce Shoppers
- Social Media Users
- Celeb Gossip Readers
- Manufacturers
- Security sector
- And much, much more…
Social Benefits:
One of the main strategies to normalize a distorted idea of “average” is media’s representation of extremely thin women. These images present women so thin that is merely impossible to achieve nor would it be healthy. This image is created by making the models and actresses fit their idea of ideal thinness and beauty through digital manipulation both on screen through computer-generated imagery. This type of Photoshop has a damaging effect on young women everywhere.
Towards the end of 2015, a shocking statistic appeared deep in the pages of a World Health Organization report. It was this: suicide has become the leading killer of teenage girls, worldwide. More girls aged between 15 and 19 die from self-harm than from road accidents, diseases or complications of pregnancy. These high rates are due to low self-esteem, poor self image and depression. Young girls seeing women being desired at unreachable weights and sizes can cause young women’s self image to plummet. With Anti-Photoshop, girls can see what healthy young women really look like and set attainable health goals to not only improve their image but their self esteem.
Customers:
Consumer usage will be through our Anti-Photoshop mobile app. Users will scan their photosto such as: celebrities, friends, ecommerce images, dating profiles etc.
Manufacturers will mark their products’ photos with a Non- Photoshop Verification Seal to gain credibility over competitors with non-verified photos. This can be used as a competitive advantage.
Security sector will use the algorithm to verify online documents for privacy and security matters.
Business Revenue Model:
Mobile app – The Anti-Photoshop app is free for consumer usage; every few scans the end user will be exposed to an ad that generates income for Anti-Photoshop (just like YouTube).
Business license – Anti-Photoshop Licenses will be sold to the business sector to scan and verify their photos. For companies with “tons of scans” such as dating services, we offer partnership or revenue sharing options.
Competitive Advantage:
Anti-Photoshop is a technology based company developing B2C and B2B services. It currently works on all main platforms and photo types with a focus on technology and UI. The technology has extremely high level of capabilities.
The algorithm scans image pixels regardless of software or platform used to manipulate the image. This feature makes our technology extremely adaptable.
The Anti-Photoshop Appcan go viral immediately after launch and grow immeasurably.
Products & ServicesConsumer Usage:
The Anti-Photoshop App is free for consumer usage.
Our app will allow you to see what is real and what is altered. Keep an eye on your friends and favorite celebs photos.
Business Usage:
- Third party partners - Dating websites, social media or e-commerce sites will increase their revenue streaming.
- Business license -The company name/description will be embedded inside the sealed photo.
- Security sector - Verify online documents.
Sales & Marketing Strategy:
Customer acquisition - Go Viral Features or Growth Strategies
- Connect to Instagram/Facebook: Keep an eye on your friends’ photos, we will notify you when a new photo is uploaded and failed the moment of truth
- Hall of Fame / Shame: Ranking Celebs by the uses of Photoshop.
- Retention strategy - Becoming the "Celebs Tracking Platform", all the celebs photos from all the platforms, gathered in one place with a Photoshop score.
We are humbled to say there are currently no services online and no photo authority such as Verisign in the SSL field or Trust in the billing process.
Indirect Competitors:
Normalize (2012) is a mobile application exclusive to Apple and select Instagram Photoshop features. Low rating and capabilities.
Fotoforensics (2010) is a website service with pure UI, scan jpg and png only. Extremely low capabilities.
