Why Papilio Fitness?
We want to help our customers and people that they care about improve their lives through the benefits of affordable group exercise and targeted science based nutrition and fitness advice from certified personal trainers when they want it and where they want it.
Papilio Fitness’s mission :
We want to help our customers and people that they care about improve their lives through the benefits of affordable group exercise and targeted science based nutrition and fitness advice from certified personal trainers when they want it and where they want it.
“So, what should we call “it”?” “It”, of course, can be anything. “It” can be your upcoming child, the puppy you saw in the pet store (or better yet, at a dog rescue organization), or your business. Naming “it” can befuddle a parent, a prospective pet owner, or the budding entrepreneur.
“So, what should we call “it”?” “It”, of course, can be anything. “It” can be your upcoming child, the puppy you saw in the pet store (or better yet, at a dog rescue organization), or your business. Naming “it” can befuddle a parent, a prospective pet owner, or the budding entrepreneur.
We had our idea: we wanted to help our clients (and people that they care about) improve their lives through the benefits of affordable group exercise and targeted science based nutrition and fitness advice from certified personal trainers when they wanted it and where they wanted it.
So what do we call our idea, our business?
We'd recently finished reading “The Start-Up of You” by Reid Hoffman and Ben Casnocha. (Hoffman, you may know, is the founder of the incredibly successful social media start-up, Linkedin). The authors' key lesson, in our view, is that everyone should be in a “permanent beta” phase. In other words, the “F-word” for an entrepreneur is “finished”. They go on to say:
We are all works in progress. It does not matter whether you are a recent graduate, a seasoned professional, or are reinventing yourself mid-career. Great people, like great companies, are always evolving. They’re never finished and never fully developed. Each day presents an opportunity to learn more, do more, and grow more. Permanent beta is a lifelong commitment to continuous personal growth.
Similarly, permanent beta when applied to health and fitness means a lifelong commitment to health, fitness and personal growth and what a better logo to symbolize this commitment than “β”, the Greek alphabet, “Beta”.
We had a logo, a concept, and now needed a name. Playing around with the symbol for beta, we realized if we flipped the letter, it would become one half of a butterfly wing. The symbolisms of a butterfly for transformation, change, and metamorphosis also clearly have health and fitness parallels. Permanent beta by definition means constant change and transformation. In nature, the metamorphosis is complete once a caterpillar goes through the pupa stage and comes out as a butterfly. However, our butterfly will always learn more, do more and grow more. But “Butterfly Fitness” did not have a nice ring to it. We then looked up “butterfly” in other languages and at the risk of being a little pretentious settled on Papilio Fitness. (Papilio means butterfly in Latin and is also a symbol for mind and soul.)
Thus, began Papilio Fitness’s life in permanent beta. We promise that with mutual help and support we will continuously learn more, do more and grow more.
