Google has launched a new initiative called Go Mo (short for Go Mobile) and the mission is to convince webmasters to create a mobile-friendly version of their website.
Sure, a desktop-optimized website should load just fine on a mobile screen but the user expectations are often different when they are viewing your site on a small screen and if you serve them that same heavy site, some of them may jump elsewhere.
Is your mobile website really mobile-friendly?
The GoMo project website also has something of utility for webmasters who already have a mobile website – the GoMo Meter.
This online tool will give you an idea of how your mobile site may actually look like on a smart phone, what is the average loading time and it also generates a detailed report on what you can do to make your mobile site even more mobile-friendly.
Here’s a sample PDF report generated for this site and it’s an extremely handy resource for further improving the experience. For instance, I learned that I need to place the search box at a more prominent location on the mobile site.
The GoMoMeter will test your mobile site against an Android phone but there are other online tools to help you test your website on a much wider range of mobile phones.


1 comments:
To meet the rapid pace of mobile internet users it is inevitable to avoid mobile version of a website. Mobile friendly websites are being appreciated by all major search engines when it comes to search engine rankings.
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